Our Mission

Our mission at Tia's Treasure Trove always will be to serve our customers better than anyone else could serve them. We will provide our customers with value through our products and services, committing ourselves to providing the quality, variety and convenience they expect.

Our success requires us to trust in our employees, respect their individual contributions and make a commitment to their continued development. This environment will allow us to attract the best people and provide opportunities through which they can achieve personal and professional satisfaction.

Our commitment is to support the communities in which our employees and customers live and work. We will use our time and resources to preserve our role as a partner, neighbor and friend.

Our responsibility to our investors is clear - continuous profit growth while ensuring our future success. Tia's Treasure Trove will prosper through a balance of innovation and good business decisions that enhances our operations and creates superior value for our customers.

By pursuing these goals, Tia's Treasure Trove will continue to build on our foundation as a world-class retailer and distributor that values long-standing ties with its constituents, and conducts its business with integrity and ethics. We will continue to foster strong relationships with the diverse people and organizations with whom we work. Through open communication with our customers, employees, communities and shareholders, we will adapt to changing times while holding true to the fundamentals that support both our growth and stability.

We shall pursue our mission with a passion for what we do and a focus on priorities that will truly make a difference in our future.

Who we are

Tia's Treasure Trove History
Fifteen years ago, the Grandparents provided the seed money for Tia's Treasure Trove, a door to door, word of mouth home and garden retailer serving Rantoul, Illinois and surrounding urban and rural communities. Though trial and error, its founders went on to create similar enterprises. In 2005, these kindred companies joined to form what you see today...Tia's Treasure Trove.

What we do

Differentiation is the key to success in home and garden retailing today. Tia's Treasure Trove, through its complete line of store brand products, enhances affiliate's ability to enrich their product selection to appeal to a broader customer base.

From every day use items...plates and silverware to specialty products like lawn ornaments and furniture, Tia's Treasure Trove's store brands give our affiliates the ability to offer their customers value-priced alternatives to the leading national brands. The result? Consumers receive a broader selection of high-quality products and retailers enhance customer loyalty.

Defining the Difference
To help affiliates meet the needs of all their customers, Tia's Treasure Trove divides its full line of store brands products into categories and then sub-categories:

* Signature Featured Items cater to shoppers looking for exceptional quality or distinctive products in highly competitive categories. Tia's Treasure Trove offers Signature Brands in the following categories: what's new, garden, home decor, collectibles, gifts, patriotic, bath, kitchen, travel, office, business, tools, house ware, sporting goods, health, beauty, CD, inspirational, applause direct, special occasions, mens, womens, toys, games and many children's products.

* Best Sellers Items are Tia's Treasure Trove's store brands products that match the leading national brands in quality and image. These Brands can span many categories and allow shoppers to purchase quality products at meaningful savings compared to national brands.

* Special Promotional Items provide the shopper with a good quality alternative to many local and regional brands. When price is the primary shopping decision for key commodity items, Tia's Treasure Trove's Promo Price Point Brands satisfy the needs of the budget-conscious consumer.

Along with these three lines, Tia's Treasure Trove's store brands program is supported by Tia, Tristan and Yesenia the inspiration, the store brands decision makers. They feature Sissy a chosen symbol by many store brands products that are specifically designed to meet the needs of children.

Product Quality
Our Quality Assurance department takes extensive steps to ensure a quality experience with every Tia's Treasure Trove store brands product. To ensure quality, we evaluate and test more than 2,500 store brands products each year to guarantee that products are continually being manufactured to our quality standards.